Obvious

Obvious is a French niche perfume brand that is reinventing contemporary perfumery with an approach that is minimalist, responsible, and sensory. True to its name, Obvious celebrates the obvious: high-quality raw materials, transparent formulas, and fragrances designed for everyday use.

Each Obvious fragrance is designed around carefully selected ingredients, often of natural origin, and is part of an ethical and sustainable approach. The creations are unisex, modern, and balanced, leaving a subtle but assertive olfactory imprint. The brand favors a refined aesthetic, far from the superfluous, to highlight the very essence of the fragrance.

Made in France, Obvious fragrances appeal to lovers of niche perfumery, responsible luxury, and sincere, easy-to-wear, deeply elegant fragrances. A house that embodies a contemporary vision of perfume: conscious, authentic, and timeless.