First Avenue

Premiere Avenue is much more than a perfumery: it is a sensory destination, a place where the beautiful, the rare and the authentic meet.

Since its creation, Premiere Avenue passionately selects the most inspiring perfume houses in the world, whether they are historic, confidential or avant-garde.

Each fragrance is chosen as an olfactory work of art, carrying an emotion, a story, and a savoir-faire. From independent creators to iconic houses, each universe reflects a sincere and timeless vision of luxury.

More than a catalogue, Premiere Avenue embodies a refined art of living, at the crossroads of perfumery, design and contemporary elegance.

The boutique champions a discerning curation, where quality, creativity, and authenticity guide every choice. A unique experience for those seeking fragrances that tell a story, brands that inspire, and objects that evoke emotion.

Premiere Avenue: a sensory journey, an encounter with the soul of perfume.