Room 1015

Embracing the ideals of the counterculture, Michael Partouche, also known as Dr. Mike, a musician at heart and a pharmacist by training, chose perfume as his means of expression. From these two contrasting worlds, ROOM 1015 was born. The fragrance then became a symbol of rebellion, drawing its inspiration from musical currents, philosophies, and alternative spiritualities.

While the counterculture has its own language, literature and sounds, ROOM 1015 — the most famous and most abused hotel room in the history of rock'n'roll — now offers it a scent with nostalgic contours, imbued with total freedom.

An olfactory manifesto that oscillates between punk movement, artificial paradises, sexual revolution and transcendental meditation.