Concrete

LIKE BOYS - CONCRETE
Concrete, the ubiquitous material
commonplace, which reigns over our urban landscapes.
offers here a unique reinterpretation in
The refined world of perfumery. The common
becomes valuable, stereotypes are broken,
and the versatility of the material under its
the most unexpected forms never cease to
surprise. Exploring the concepts of
destruction, construction and creation,
CONCRETE dismantles preconceived ideas
and paves the way for the unprecedented.

DESTRUCTION, CONSTRUCTION,
CREATION
Destruction: The richness of sandalwood is fragmented to reveal its purest essence. A radically new fragrance emerges from this fractured form. Construction: Ordinary components are repurposed to create new contrasts. Synthetic notes disrupt natural accords, while reimagined rose oxide subverts opulent woody accords.

Creation: The warmth of the resinous notes is disrupted by cool notes with metallic accents, on a spicy base, the signature of Comme des Garçons perfumes.

DESIGN
The fragrance is preserved in a handcrafted glass and concrete shell, itself wrapped in bubble wrap. Each bottle is unique and stands out for its imperfections: concrete is no longer a constraint, irregularity reigns supreme. Once monolithic, this material astonishes with its impact; reinterpreted concrete overturns preconceptions and invites a new perspective. By playing on subjectivity and context, Comme des Garçons deconstructs the archetypes of beauty and the conventions of luxury.

A fragrance recreated from fragments of the ordinary, CONCRETE embodies the rupture of creation according to Comme des Garçons.