Premiere Avenue, an independent haute parfumerie established in Grenoble since 1998, has become a leading name in the world of niche perfumes and selective beauty. Our concept store brings together over 80 prestigious brands of rare perfumes , refined colognes , scented candles , and high-end skincare . Each fragrance is carefully selected to offer a unique olfactory experience, far from the ordinary.

Located in the heart of Grenoble, our space combines elegance, expertise, and passion. Our consultants Premiere Avenue guides you in discovering new creations, whether it's a signature fragrance, a gift idea, or a personalized beauty ritual. All the products featured in our boutique are also available on our online store , designed to offer you the same level of service and attention.

Our shipping service covers the entire world, and each order includes several complimentary samples , allowing you to extend your sensory experience beyond your purchase. Première Avenue is where tradition, exacting standards, and modernity meet, all in service of a unique vision of perfume and beauty.

FAQ – Premiere Avenue, Haute Parfumerie in Grenoble

What is a niche perfume?
A niche fragrance distinguishes itself from mass-market creations through its quality, originality, and the artistic freedom of its creators. Unlike mass-produced perfumes, these are bolder compositions, crafted with premium raw materials and often produced in limited quantities. At Première Avenue , we showcase independent houses and exceptional perfumers who prioritize creativity over trends.

Where is the Première Avenue store located in Grenoble?
Our main boutique is located at 1 rue Guétal in Grenoble , in the heart of the city center, near Place Victor Hugo. There you will discover our complete selection of niche perfumes, scented candles, and high-end skincare. Other Premiere Avenue spaces – for Women, Men, and Children – are located on rue Millet, just a few meters from the main store.

Can the products be purchased online?
Yes, our entire product range is available in our online store . There you can find all our brands, order your favorite perfumes, and benefit from fast delivery throughout France and internationally. Each order includes several complimentary samples , carefully selected to enhance your olfactory experience.

Do you offer Click & Collect in Grenoble?
Absolutely. You can shop online, select the Click & Collect option at checkout, and then pick up your order directly in store. This fast and free service guarantees immediate availability of your products and personalized advice when you collect them.

What types of brands do you offer?
We collaborate with over 80 niche perfume and high-end beauty brands . These include Diptyque, Creed, Maison Francis Kurkdjian, Parfums de Marly, Initio, Acqua di Parma, Serge Lutens , and many more. Our selection is constantly evolving to introduce new independent houses and exclusive creations.

Can I give perfume as a gift without knowing the recipient's tastes?
Yes, we offer Premiere Avenue gift cards , valid in-store and online. They allow the recipient of your choice to enjoy a true sensory experience and discover their perfect fragrance. Our consultants can also help you choose a universal fragrance or a discovery set.

Do you deliver abroad?
Yes, our international shipping service allows us to send our products to many countries. We take special care with packaging and preparation to ensure the safety of your orders during transit.

Do you offer samples or discovery kits?
Yes, many perfume houses offer discovery sets featuring several iconic fragrances. We also include free samples in every order so you can explore new scents and discover future favorites.

What is the difference between a niche perfume and a designer perfume?
Niche perfume emphasizes craftsmanship, olfactory research, and the perfumer's personal expression. Designer perfume, often from a major fashion house, expresses a comprehensive aesthetic identity. At Premiere Avenue, we value free creation , without compromising on the quality of raw materials.

Why choose Premiere Avenue in Grenoble?
Because we have cultivated a passionate approach to perfume since 1998. Our team prioritizes listening, advice, and discovery. Whether you are a novice or a connoisseur, you will find personalized support, a unique selection , and an atmosphere that is both refined and welcoming.