Nishane

Nishane is Istanbul's first high-end perfume house, celebrated for its creative audacity and art of contrast.

Founded by Mert Güzel and Murad Kutay, the brand pays homage to the cultural and emotional richness of its home city — a crossroads between East and West, tradition and modernity.

Nishane creations are powerful, expressive, and elegant perfumes, designed as universal olfactory stories. Each fragrance explores the duality between memory and desire, shadow and light, roots and freedom.

With iconic compositions such as Hacivat, Ani, Hundred Silent Ways or Fan Your Flames, the house captures the power of memory and the sensuality of the present, in a signature that is both luxurious and contemporary.

Working with renowned perfumers and exceptional raw materials, Nishane embodies perfumery of emotion and character, where each note is intended to be intense, sincere and unforgettable.

Nishane: the soul of Istanbul captured in perfume, an inner and universal journey.