Santa Maria Novella

Founded in Florence in 1221 by Dominican monks, Officina Profumo-Farmaceutica di Santa Maria Novella is one of the oldest perfume houses in the world.

Originally, the Dominican friars cultivated medicinal plants in the convent gardens to create balms, ointments, and elixirs for the care of the body and mind.

Even today, Santa Maria Novella perpetuates this centuries-old heritage by combining artisanal know-how, scientific rigor and Italian botanical tradition.

Its perfumes, colognes, soaps, candles, and body care products are crafted using time-honored recipes and carefully selected natural raw materials. Each creation embodies the essence of understated, refined, and authentic luxury.

A symbol of a timeless Florentine way of life, Santa Maria Novella combines the elegance of the past and the modernity of the present — a unique olfactory and sensory experience, imbued with history, beauty and spirituality.