Selahatin

Selahatin presents the future of oral luxury. With a range of whitening toothpastes, mouthwashes, and sprays, the brand aims to elevate the emotional experience of everyday rituals. The brand has been nominated for Wallpaper Design Awards, named "one of the world's best grooming brands" by GQ, hailed as "the world's most sophisticated toothpaste brand" by Monocle magazine, and is used by iconic designer Rick Owens. Founder Kristoffer Vural has been recognized as one of the world's most innovative entrepreneurs by Monocle magazine.