So Oud

A Western perfumer revisits oriental perfume.

The SoOud brand, its fine waters and nectar perfumes:

- Fine water: Translucent eau de parfum, light like an infusion.
- Nectar perfume: more concentrated than an extract

Oud comes from a tree that grows in India and Southeast Asia. The tree is often infected by a variety of fungi that produce an aromatic resin with a very subtle fragrance.

SoOud highlights a jewelry case that houses a bottle with variable geometry, sacred and modern, between transparency and opacity.
The traffic jams resemble futuristic ice towers in the Middle East.

SoOud embodies the jewel and all the things of beauty dear to Oscar Wilde as seen by Stéphane Humbert Lucas.