Yohji Yamamoto

1996: Launch of designer Yohji Yamamoto's first fragrance, Yohji. All of Yohji Yamamoto's signature elements—the most subtle variations on black and blue, the hidden revealed, asymmetry, purity, simple elegance, and the layering of elements from his fashion—are found in this women's fragrance. 1998: Yohji Yamamoto presents a new fragrance, another interpretation of his creations: Yohji Essential, a sparkling, serene, and sensual fragrance where scents and colors harmonize. 1999: Like Yohji Yamamoto's clothing, Yohji Homme, the designer's first men's fragrance, respects each individual's identity and invites them to be themselves. Yohji Homme is the expression of a free and limitless world. It belongs to no country and no culture. It embodies Yohji Yamamoto's vision of his time and refuses to be defined.