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Boadicea The Victorious
Boadicea the Victorious, named after the British warrior queen, is the personal creation of hairstylist Mickael Boadi, who has worked in the international fashion world for almost 20 years. Collaborating with many fashion houses (Gucci, Missoni, Prada, Dolce & Gabbana, Chanel…), he has styled the hair of some of the most beautiful women in the fashion world, such as Kate Moss, Giselle, Jennifer Lopez, and Madonna.
As a passionate individual, he learned the perfumer's trade on his own; his approach is not limited by conventions, remaining free to create truly original perfumes that attract many fans.
Boadicea the Victorious, launched at Harrods in London in 2009, was an unprecedented launch in the world of luxury perfumes with a signature, an engraving, tin bottles (designated "new design award" by the fashion bible, Wallpaper magazine). Michelle Obama even asked for a meeting with Mickael Boadi and chose 3 perfumes which she brought back to the White House.
These unisex perfumes are inspired by Mickael's travels around the world during his fashion shoots, the olfactory memory of a walk in the bellflower woods next to Kate Moss's country house (Delicate) or the citrus gardens of the Missoni family (Invigorating).
Elaborate is one of the most tenacious and audacious fragrances in the Boadicea The Victorious collection. This opulent perfume has no traditional top notes: it plunges the wearer directly into a magnetic and theatrical whirlwind. Labdanum reigns supreme, revealing a coppery green musk with leathery accents, like a malachite shard cast into a nocturnal lake. A heart of oud and animalic musks, crossed by the terpenic energy of pine needles, invades the senses for a ritual and carnal experience. In the drydown, a subtle and ghostly accord of salty ambergris tempers this powerful beast. Sensual, metallic, and terribly intoxicating, Elaborate is a true masterpiece of niche perfumery for lovers of assertive and mysterious sillage.
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